Sello Rojo

Colombia's Most Sold brand of Coffee

Make every morning feel like a weekend with the indulgent flavor of Colombia’s favorite cup of coffee: Cafe Sello Rojo premium coffee. World-renowned for their high-quality beans and roasters, Colombians know great coffee, and they have consistently chosen Cafe Sello Rojo Colombian roasted coffee as their first choice. Founded in 1933, Cafe Sello Rojo Colombian coffee has been making history for more than 80 years in the third largest coffee producing region in the world. The discerning gourmet coffee drinkers of Colombia have spoken, and Cafe Sello Rojo with its mild roast coffee is bringing Colombia’s preferred selling brew to American homes. Direct from the source and monitored by strict quality controls at every stage of the process.